Creative Agency Servicing Southern California

Quality Improvement Products Social Media Case Study

Quality Improvement Products is a manufacturer and distributor of luxury pergolas, motorized shades and screens, retractable awnings, and patio covers. Serving Southern California from Los Angeles County through Orange County, with a strong focus on Corona and the Inland Empire, the company needed a better way to generate leads and present its products online with the quality they deserved.

Voeltner Media partnered with Quality Improvement Products to improve brand awareness, create high-end visual content, and generate qualified leads through a combined organic and paid social media strategy.

220

Leads Generated in the first 3 months:

70

Custom content pieces produced in 4 months

20+

Pieces of content created per month

Full-Service

Content creation, social media management, and paid ads

OVERVIEW

A luxury outdoor living brand, ready to be presented like one

THE CHALLENGE

Past agencies left more noise than results

Before working with Voeltner Media, Quality Improvement Products had hired multiple agencies to help with social media lead generation and content creation. The results were disappointing. The brand was not seeing meaningful lead generation, and the content being produced did not reflect the premium quality of its products.

On top of that, the company’s social presence had been hurt by low-quality tactics that created inflated numbers without real business value. Instead of building a healthy audience of real potential customers, previous efforts left the brand with misleading performance signals and little return.

Quality Improvement Products needed a better partner — someone who could create premium media, manage the process efficiently, and turn social media into a legitimate lead source.

THE GOALS

Generate qualified leads from Facebook and Instagram

Improve brand awareness across Southern California

Produce high-quality photo and video content that matched the luxury nature of the brand

Make the content and social media process easier and less time-consuming for the client

Build a more authentic and effective social presence

SERVICES PROVIDED

Video production

Photography

Aerial Drone Work

Social media content creation

Organic social media management

Paid social ads for lead generation

Audience targeting and refinement

OUR APPROACH

One point of contact, handling nearly everything

Voeltner Media took over nearly every aspect of Quality Improvement Products’ social media marketing so their team could stay focused on running the business.

The process was intentionally simple for the client. Their team only needed to approve content and help coordinate access to completed projects or client homes for filming. Everything else was handled by Voeltner Media directly.

Another key difference was communication. Instead of being passed from salesperson to account manager to junior staff, the client worked directly with the founder as their point of contact throughout the engagement.

WE HANDLED:

Content planning

On-site photo and video production

Drone footage capture

Social media content creation

Posting and account management

Audience refinement for paid campaigns

Ongoing lead generation through Facebook and Instagram ads

EXECUTION

Consistent, high-quality content, every single month

Over the course of roughly four months, we produced about 70 pieces of content, averaging more than 20 pieces per month. The content was built to showcase the quality, craftsmanship, and visual appeal of luxury pergolas, motorized shades, retractable awnings, screens, and patio covers in a way that felt polished and on-brand.

We combined strong creative with a local lead generation strategy focused on the areas most relevant to their business, including Corona, the Inland Empire, Los Angeles County, and Orange County. At the same time, we refined audiences and campaign targeting to improve performance and attract more qualified prospects.

This approach allowed Quality Improvement Products to maintain a steady flow of organic content while also using paid social as a focused lead generation channel.

EXECUTION

Consistent, high-quality content, every single month

Placeholder imagery shown here — swap in your own vertical video clips from the shoot.

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RESULTS

220 leads in the first three months alone

In the first three months alone, Quality Improvement Products generated 220 leads from paid social campaigns. Their campaign and page performance also showed strong visibility and engagement growth across both Facebook and Instagram.

Beyond the numbers, the client also gained a much easier and more sustainable content process. Instead of chasing multiple vendors or trying to manage content internally, they had a streamlined system for capturing projects, approving content, and staying visible online.

Quality Improvement Products Social Media Case Study

A luxury outdoor living brand, ready to be presented like one

Past agencies left more noise than results

THE GOALS

SERVICES PROVIDED

One point of contact, handling nearly everything

WE HANDLED:

Consistent, high-quality content, every single month

Consistent, high-quality content, every single month

220 leads in the first three months alone

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